Organising FDI promotion in Central-Eastern European regions

CAPIK, Paweł (2007). Organising FDI promotion in Central-Eastern European regions. Place Branding and Public Diplomacy, 3 (2), 152-163.

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Abstract

Increasing contest for lucrative foreign direct investment (FDI) projects requires national and, more importantly, regional authorities to actively compete and promote their areas. The issues of organisational settings and networks remain among the most important determinants of successful FDI attraction strategies. The organisation of promotional efforts, especially on the regional level, impacts strategic choices and divides responsibilities allowing for increase in efficiency by effective use of resources and promotional techniques. It also influences the definition of a regional product, choice of target groups, competition perception and the coherence of the region ’ s projected image. Using primary data collected in Czech, Polish and Slovak regions, this paper investigates the links between the emerging organisational frameworks and strategic choices of agencies involved in regional promotion. Various levels of authority centralisation, characterising the three identified frameworks, are not clearly reflected in activities of individual agencies.

Item Type:	Article
Research Institute, Centre or Group - Does NOT include content added after October 2018:	Sheffield Business School Research Institute > People, Work and Organisation
Identification Number:	https://doi.org/10.1057/palgrave.pb.6000058
Page Range:	152-163
Depositing User:	Pawel Capik
Date Deposited:	08 Aug 2012 12:59
Last Modified:	18 Mar 2021 15:51
URI:	https://shura.shu.ac.uk/id/eprint/5626

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