Evolving innovation through office knowledge networks : mapping the ephemeral architecture of organizational creativity

This paper explores positive conditions for the evolution of creative innovation through informal social networks in the office. By drawing on both Social Network Analysis (SNA) and the abstracted evolutionary mechanisms of variation, selection and retention, a multilevel conceptualization of the evolutionary processes underpinning the emergence and development of ideas within an organization is put forward. In this way SNA is used to visualize not just the connectivity of individuals within the company who offer 'expert advice' and 'new ideas' in the development of these products, but also the role of mediators in this process at a digital media company, Dataco.