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CROWTHER, Philip (2011). Marketing event outcomes : from tactical to strategic. International Journal of Event and Festival Management, 2 (1), 68-82.
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Link to published version:: https://doi.org/10.1108/17582951111116623
| Item Type: | Article |
|---|---|
| Research Institute, Centre or Group - Does NOT include content added after October 2018: | Sheffield Business School Research Institute > Service Sector Management |
| Departments - Does NOT include content added after October 2018: | Sheffield Business School > Department of Service Sector Management |
| Identification Number: | https://doi.org/10.1108/17582951111116623 |
| Page Range: | 68-82 |
| Depositing User: | Philip Crowther |
| Date Deposited: | 29 May 2012 11:17 |
| Last Modified: | 18 Mar 2021 04:32 |
| URI: | https://shura.shu.ac.uk/id/eprint/5228 |
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