Application of the theory of planned behaviour for predicting sponsorship outcomes in esports

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POLYAKOVA, Olga, PIZZO, Anthony D, KARAGIORGOS, Thomas and ALEXANDRIS, Kostas (2025). Application of the theory of planned behaviour for predicting sponsorship outcomes in esports. In: SMITH MAGUIRE, Jennifer, (ed.) Research Handbook on the Sociology of Consumption. Edward Elgar. [Book Section]

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35963:991756
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ORCID for Olga Polyakova: ORCID iD orcid.org/0000-0002-6947-2394

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Item Type:
Book Section
SWORD Depositor:
Symplectic Elements
Depositing User:
Symplectic Elements
Date record made live:
23 Jul 2025 08:44
Last Modified:
25 Jul 2025 13:45
Date of first compliant deposit:
23 July 2025
Version of first compliant deposit:
Author Accepted Manuscript
URI:
https://shura.shu.ac.uk/id/eprint/35963
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