Beyond branding : how design research through engagement with industry can establish status within the academy and provide products with more meaning and significance

CHAMBERLAIN, Paul (2007). Beyond branding : how design research through engagement with industry can establish status within the academy and provide products with more meaning and significance. In: COLLINA, Luisa and SCULLICA, Francesco, (eds.) Designing designers : unbranded design for for new user expectations, in East and West. Milan, Edizioni POLI.Design, 35-40. [Book Section]

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Additional Information:

International Convention of University Courses in Design 2006

Research Institute, Centre or Group - Does NOT include content added after October 2018:

Cultural Communication and Computing Research Institute > Art and Design Research Centre

Page Range:

35-40

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ORCID:

https://orcid.org/0000-0001-6643-3480

Library

Item Type:

Book Section

Depositing User:

Hilary Ridgway

Date Deposited:

08 Mar 2011 09:45

Last Modified:

18 Mar 2021 21:00

URI:

https://shura.shu.ac.uk/id/eprint/3251

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