Beyond branding : how design research through engagement with industry can establish status within the academy and provide products with more meaning and significance

CHAMBERLAIN, Paul (2007). Beyond branding : how design research through engagement with industry can establish status within the academy and provide products with more meaning and significance. In: COLLINA, Luisa and SCULLICA, Francesco, (eds.) Designing designers : unbranded design for for new user expectations, in East and West. Milan, Edizioni POLI.Design, 35-40. [Book Section]

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