To bin or not to bin

JONES, Scott, SINGH, Pallavi and DEAN, Dianne (2023). To bin or not to bin. Journal of Customer Behavior, 22 (1-2), 68-77.

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We detail how we revised our recruitment strategies to reach communities of disadvantage. In the essay, we highlight the messiness of data collection which is often concealed in research methodologies.

Item Type: Article
Uncontrolled Keywords: 1505 Marketing; 3506 Marketing
Identification Number:
Page Range: 68-77
SWORD Depositor: Symplectic Elements
Depositing User: Symplectic Elements
Date Deposited: 22 Aug 2023 10:03
Last Modified: 02 Nov 2023 09:33

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