Innovation in tourism destination marketing

Tools

TAJEDDINI, Kayhan and QUMSIEH-MUSSALAM, Gretel (2019). Innovation in tourism destination marketing. In: TAJEDDINI, Kayhan, RATTEN, Vanessa and MERKLE, Thorsten, (eds.) Tourism, Hospitality and Digital Transformation: Strategic Management Aspects. Innovation and Technology Horizons . Routledge. [Book Section]

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Documents

25427:539716

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25427:539716

[thumbnail of Tajeddini Innovation in tourism destination marketing.pdf]

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Abstract

This book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively.

More Information

Official URL:

https://www.routledge.com/Tourism-Hospitality-and-...

Uncontrolled Keywords:

Business & Economics

Identifiers

ORCID:

https://orcid.org/0000-0002-5087-8212