Innovation in tourism destination marketing

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TAJEDDINI, Kayhan and QUMSIEH-MUSSALAM, Gretel (2019). Innovation in tourism destination marketing. In: TAJEDDINI, Kayhan, RATTEN, Vanessa and MERKLE, Thorsten, (eds.) Tourism, Hospitality and Digital Transformation: Strategic Management Aspects. Innovation and Technology Horizons . Routledge. [Book Section]

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Abstract
This book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively.
More Information
Official URL:
https://www.routledge.com/Tourism-Hospitality-and-...
Uncontrolled Keywords:
Business & Economics
ISBN:
9780429623387

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ORCID:
https://orcid.org/0000-0002-5087-8212

Library

Item Type:
Book Section
SWORD Depositor:
Symplectic Elements
Depositing User:
Symplectic Elements
Date Deposited:
29 Nov 2019 11:52
Last Modified:
18 Mar 2021 03:09
Date of first compliant deposit:
12 November 2019
Version of first compliant deposit:
Version of Record
URI:
https://shura.shu.ac.uk/id/eprint/25427
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