From Juventus FC, US Track and Field, AFC Ajax, AC Milan and FC Barcelona to Battling Several Years of 'Yeah, but No, but Yeah, But…': International Brand Positioning Challenges and Opportunities Facing Basic Net SpA with Kappa(R). Where's Tomorrowland-ing? (Teaching Note)

TAYLOR, Marc (2019). From Juventus FC, US Track and Field, AFC Ajax, AC Milan and FC Barcelona to Battling Several Years of 'Yeah, but No, but Yeah, But…': International Brand Positioning Challenges and Opportunities Facing Basic Net SpA with Kappa(R). Where's Tomorrowland-ing? (Teaching Note). www.thecasecentre.org. [Other]

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24844:544549

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Abstract

Teaching note to support case

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https://www.thecasecentre.org/main/products/view?i...

Event Location:

https://www.thecasecentre.org/main/products/view?id=161684

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Item Type:

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SWORD Depositor:

Symplectic Elements

Depositing User:

Symplectic Elements

Date Deposited:

20 Dec 2019 11:51

Last Modified:

18 Mar 2021 02:32

Date of first compliant deposit:

13 March 2020

Version of first compliant deposit:

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URI:

https://shura.shu.ac.uk/id/eprint/24844

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