Why would a service-based SME add manufacturing capability?

This is an exploratory case study of a service-based SME which has moved into the product development of integrated solutions by developing an in-house manufacturing capability. Semi-structured interviews were held with five representatives, which were thematically analysed. Three main themes – value, partners and innovation – emerged, highlighting the motivations for the transition and the mechanisms by which it was achieved. An interpretation of the case based on the definitions of productisation and servitisation was then discussed, highlighting their potential complementary roles as a further topic for research.