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KLADOU, Stella, KAVARATZIS, M., RIGOPOULOU, E. and SALONIKA, E. (2016). The role of brand elements in destination branding. Journal of Destination Marketing & Management, 6 (4), 426-435. [Article]

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KLADOU, Stella and KEHAGIAS, John (2014). Assessing destination brand equity: An integrated approach. Journal of Destination Marketing & Management, 3 (1), 2-10. [Article]

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KLADOU, Stella and MAVRAGANI, Eleni (2015). Assessing destination image: an online marketing approach and the case of Tripadvisor. Journal of Destination Marketing & Management, 4 (3), 187-193. [Article]

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