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Jump to: C | D | G | P | S

Number of items: 7.

C

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CHEN, Annie, PENG, Norman and HUNG, Kuang-peng (2015). Strategic management of salespeople when promoting new products. European Journal of Marketing, 49 (9/10), 1616-1644. [Article]

D

DEAN, Dianne and CROFT, Robin (2001). Friends and relations: long‐term approaches to political campaigning. European Journal of Marketing, 35 (11/12), 1197-1217. [Article]

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DEKEL-DACHS, Ofer and MOORLOCK, Emily (2020). Visual Mapping of Identity: Negotiating Ethnic Identity. European Journal of Marketing, 54 (11), 2747-2775. [Article]

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GILLOOLY, Leah, MEDWAY, Dominic, WARNABY, Gary and GRIMES, Anthony (2020). The importance of context in understanding football fans’ reactions to corporate stadia naming rights sponsorships. European Journal of Marketing. [Article]

GRIMES, Anthony (2008). Towards an integrated model of low attention advertising effects: A perceptual-conceptual framework. European Journal of Marketing, 42 (1/2), 69-86. [Article]

P

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PICH, Christopher, ARMANSDOTTIR, Guja, DEAN, Dianne, SPRY, Louise and VAIN, Varsha (2019). Problematizing the presentation and reception of political brands: The strategic and operational nature of the political brand alignment model. European Journal of Marketing. [Article]

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SCHOFIELD, Peter and REEVES, Peter (2015). Does the factor theory of satisfaction explain political voting behaviour? European Journal of Marketing, 49 (5/6), 968-992. [Article]

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