Items where Author is "Mavragani, Eleni"
Number of items: 5.
Article
KLADOU, Stella, GIANNOPOULOS, Antonios A. and MAVRAGANI, Eleni
(2015).
Destination brand equity research from 2001 to 2012.
Tourism Analysis, 20 (2), 189-200.
KLADOU, Stella and MAVRAGANI, Eleni
(2015).
Assessing destination image: an online marketing approach and the case of Tripadvisor.
Journal of Destination Marketing & Management, 4 (3), 187-193.
Book Section
KLADOU, Stella and MAVRAGANI, Eleni
(2016).
A social media approach to evaluating heritage destination perceptions: the case of Istanbul.
In: ALVAREZ, Maria, YUKSEL, Attila and GO, Frank, (eds.)
Heritage tourism destinations : preservation, communication and development.
Wallingford, UK, CAB International, 91-104.
Conference or Workshop Item
KLADOU, Stella and MAVRAGANI, Eleni
(2014).
Assessing image traits on social media: the case of a cultural destination.
In: Heritage Tourism and Hospitality International Conference, Istanbul, 6-8 November 2014.
(In Press)
KLADOU, Stella, GIANNOPOULOS, Antonios A., MAVRAGANI, Eleni and CHYTIRI, Alexandra P.
(2012).
Destination branding and relationship marketing: a competitive advantage through capitalizing on culture.
In: ICOT 2012.