Items where Author is "Anagnostopoulos, Christos"
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POLYAKOVA, Olga, KARAGIORGOS, Thomas, ANAGNOSTOPOULOS, Christos and ALEXANDRIS, Kostas
(2024).
Testing the relationships among involvement, sponsorship perceived fit and intention to purchase sponsors’ products: The case of esports tournament viewers.
International Journal of Sports Marketing and Sponsorship.