WONG, Jehn-Yih, LI, Tzu-hui, PENG, Norman and CHEN, Annie (2013). Conceptualizing trade show visitors' consumption behavior. International Journal of Tourism Research, 16 (4), 325-328.
Full text not available from this repository.Abstract
Tourism trade shows have become an increasingly attractive channel for practitioners to meet potential buyers. However, few studies have conceptualized non-industrial buyers’ consumption behavior during these events. This study proposes a model to conceptualize trade show visitors’ buying behavior. The analysis of 738 trade show visitors shows that variety-seeking tendency and deal proneness directly influence visitors’ tourism product consumption behavior. In addition, price sensitivity can affect deal proneness and variety-seeking tendency. Nevertheless, contrary to existing literature, service quality will not moderate visitors’ buying processes. The implications of this study are discussed within tourism management literature.
Item Type: | Article |
---|---|
Research Institute, Centre or Group - Does NOT include content added after October 2018: | Sheffield Business School Research Institute > Service Sector Management |
Identification Number: | https://doi.org/10.1002/jtr.1960 |
Page Range: | 325-328 |
Depositing User: | Annie Chen |
Date Deposited: | 16 Feb 2016 12:02 |
Last Modified: | 18 Mar 2021 18:30 |
URI: | https://shura.shu.ac.uk/id/eprint/11054 |
Actions (login required)
View Item |
Downloads
Downloads per month over past year