Audience for contemporary dance : key issues arising from a major study in Sheffield

SHIBLI, Simon and OWEN, Elizabeth (1998). Audience for contemporary dance : key issues arising from a major study in Sheffield. International Journal of Market Research, 40 (3).

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Official URL: https://www.mrs.org.uk/ijmr_article/article/13530

Abstract

Describes an unusual research project, to study the audience for contemporary dance at a time when audiences were declining. The research centred around the 1995 season of contemporary dance performances in Sheffield. Focus groups were used. Various results bearing on the most promising audiences and how to communicate effectively with them are outlined.

Item Type: Article
Research Institute, Centre or Group: Sport Industry Research Centre
Depositing User: Rebecca Jones
Date Deposited: 02 Apr 2014 11:19
Last Modified: 02 Apr 2014 11:19
URI: http://shura.shu.ac.uk/id/eprint/7872

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