THEOHARAKIS, V. and HIRST, A. (2002). Perceptual differences of marketing journals: a worldwide perspective. Marketing letters, 13 (4), 389-402.Full text not available from this repository.
The practice of evaluating faculty and business schools based on their journal publications has increased the emphasis on research output in peer reviewed journals. Since journal standings are a frequently debated issue, this study seeks to examine the perceptual differences of journals between different segments of marketing academics. Based on a worldwide online survey, journals are assessed in terms of four subjective quality metrics: journal familiarity, average rank position, percent of respondents who classify a journal as top tier, and readership. It is demonstrated that an individual's geographic origin, research interests or journal affiliation can have a significant impact on journal rankings.
|Research Institute, Centre or Group:||Cultural Communication and Computing Research Institute > Communication and Computing Research Centre|
|Depositing User:||Ann Betterton|
|Date Deposited:||21 Sep 2009|
|Last Modified:||09 Dec 2009 18:22|
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