Perceptual differences of marketing journals: a worldwide perspective

THEOHARAKIS, V. and HIRST, A. (2002). Perceptual differences of marketing journals: a worldwide perspective. Marketing letters, 13 (4), 389-402.

Full text not available from this repository.

Abstract

The practice of evaluating faculty and business schools based on their journal publications has increased the emphasis on research output in peer reviewed journals. Since journal standings are a frequently debated issue, this study seeks to examine the perceptual differences of journals between different segments of marketing academics. Based on a worldwide online survey, journals are assessed in terms of four subjective quality metrics: journal familiarity, average rank position, percent of respondents who classify a journal as top tier, and readership. It is demonstrated that an individual's geographic origin, research interests or journal affiliation can have a significant impact on journal rankings.

Item Type:	Article
Research Institute, Centre or Group:	Cultural Communication and Computing Research Institute > Communication and Computing Research Centre
Identification Number:	10.1023/A:1020378718456
Depositing User:	Ann Betterton
Date Deposited:	21 Sep 2009
Last Modified:	09 Dec 2009 18:22
URI:	http://shura.shu.ac.uk/id/eprint/56

Actions (login required)

View Item

Downloads