Perceptual differences of marketing journals: a worldwide perspective

THEOHARAKIS, V. and HIRST, A. (2002). Perceptual differences of marketing journals: a worldwide perspective. Marketing letters, 13 (4), 389-402.

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Link to published version:: 10.1023/A:1020378718456

Abstract

The practice of evaluating faculty and business schools based on their journal publications has increased the emphasis on research output in peer reviewed journals. Since journal standings are a frequently debated issue, this study seeks to examine the perceptual differences of journals between different segments of marketing academics. Based on a worldwide online survey, journals are assessed in terms of four subjective quality metrics: journal familiarity, average rank position, percent of respondents who classify a journal as top tier, and readership. It is demonstrated that an individual's geographic origin, research interests or journal affiliation can have a significant impact on journal rankings.

Item Type: Article
Research Institute, Centre or Group: Cultural Communication and Computing Research Institute > Communication and Computing Research Centre
Identification Number: 10.1023/A:1020378718456
Depositing User: Ann Betterton
Date Deposited: 21 Sep 2009
Last Modified: 09 Dec 2009 18:22
URI: http://shura.shu.ac.uk/id/eprint/56

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