Marketing event outcomes : from tactical to strategic

CROWTHER, Philip (2011). Marketing event outcomes : from tactical to strategic. International Journal of Event and Festival Management, 2 (1), 68-82.

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Link to published version:: https://doi.org/10.1108/17582951111116623
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    Item Type: Article
    Research Institute, Centre or Group - Does NOT include content added after October 2018: Sheffield Business School Research Institute > Service Sector Management
    Departments - Does NOT include content added after October 2018: Sheffield Business School > Department of Service Sector Management
    Identification Number: https://doi.org/10.1108/17582951111116623
    Page Range: 68-82
    Depositing User: Philip Crowther
    Date Deposited: 29 May 2012 11:17
    Last Modified: 08 Jul 2019 16:45
    URI: http://shura.shu.ac.uk/id/eprint/5228

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