Marketing event outcomes : from tactical to strategic

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CROWTHER, Philip (2011). Marketing event outcomes : from tactical to strategic. International Journal of Event and Festival Management, 2 (1), 68-82.

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    Link to published version:: 10.1108/17582951111116623
    Item Type: Article
    Research Institute, Centre or Group: Centre for Tourism, Hospitality and Events Research
    Identification Number: 10.1108/17582951111116623
    Depositing User: Philip Crowther
    Date Deposited: 29 May 2012 12:17
    Last Modified: 29 May 2012 12:17
    URI: http://shura.shu.ac.uk/id/eprint/5228

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