Marketing event outcomes : from tactical to strategic

CROWTHER, Philip (2011). Marketing event outcomes : from tactical to strategic. International Journal of Event and Festival Management, 2 (1), 68-82.

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Link to published version:: 10.1108/17582951111116623
Item Type: Article
Research Institute, Centre or Group: Sheffield Business School Research Institute > Tourism, Hospitality, Events and Food
Identification Number: 10.1108/17582951111116623
Depositing User: Philip Crowther
Date Deposited: 29 May 2012 11:17
Last Modified: 20 Aug 2015 02:07
URI: http://shura.shu.ac.uk/id/eprint/5228

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