Memes and narrative analysis: A potential direction for the development of neo-Darwinian orientated research in organisations.

GILL, Jameson (2011). Memes and narrative analysis: A potential direction for the development of neo-Darwinian orientated research in organisations. In: Euram 11 : proceedings of the European Academy of Management. European Academy of Management.

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    Abstract

    A number of authors have contributed to a diverse range of views concerning the possibility of evolutionary processes acting in organisations. Theories based on a self replicating cultural equivalent to the gene posit the 'meme' as the cultural replicator. A review of the memetic literature as part of study towards PhD empirical work has highlighted a lack of consensus in the memetic literature leading to difficulties in deciding on a method for operationalising research questions. The article describes how a dependence on the gene analogy, associated with much memetic knowledge, has led to unrecognised assumptions which are carried into memetic accounts of culture and identifies unresolved philosophical dilemmas. To achieve progress beyond the limited existing memetic empirical research a move to mainstream social science method is suggested in the form of narrative analysis. Key Words: Meme, Memetics, Narrative, Storytelling

    Item Type: Book Section
    Additional Information: Conference held 1st-4th June 2010, Estonian Business School, Tallinn.
    Research Institute, Centre or Group: Centre for Individual and Organisational Development
    Depositing User: Jameson Gill
    Date Deposited: 11 Jan 2012 13:27
    Last Modified: 11 Jan 2012 13:27
    URI: http://shura.shu.ac.uk/id/eprint/4241

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