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DUNN, Katie (2024). Consumer scepticism. In: PODNAR, Klement, (ed.) Elgar Encyclopedia of Corporate Communication. Cheltenham, Edward Elgar Publishing, 507-513.
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Official URL: http://dx.doi.org/10.4337/9781802200874.ch83
Link to published version:: https://doi.org/10.4337/9781802200874.ch83
Abstract
This chapter provides an overview of the literature on consumer scepticism. It begins by defining the term and distinguishing it from other related phenomena, such as cynicism and distrust. The chapter provides insight into the emergence of scepticism in the academic literature, before examining its antecedents and consequences, as identified in prior studies. Finally, avenues for further research are discussed, highlighting opportunities for future studies in this field.
| Item Type: | Book Section |
|---|---|
| Identification Number: | https://doi.org/10.4337/9781802200874.ch83 |
| Page Range: | 507-513 |
| SWORD Depositor: | Symplectic Elements |
| Depositing User: | Symplectic Elements |
| Date Deposited: | 03 Jul 2024 14:59 |
| Last Modified: | 03 Jul 2024 15:22 |
| URI: | https://shura.shu.ac.uk/id/eprint/33902 |
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