Beyond branding : how design research through engagement with industry can establish status within the academy and provide products with more meaning and significance

CHAMBERLAIN, Paul (2007). Beyond branding : how design research through engagement with industry can establish status within the academy and provide products with more meaning and significance. In: COLLINA, Luisa and SCULLICA, Francesco, (eds.) Designing designers : unbranded design for for new user expectations, in East and West. Milan, Edizioni POLI.Design, 35-40.

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Item Type:	Book Section
Additional Information:	International Convention of University Courses in Design 2006
Research Institute, Centre or Group:	Cultural Communication and Computing Research Institute > Art and Design Research Centre
Depositing User:	Hilary Ridgway
Date Deposited:	08 Mar 2011 09:45
Last Modified:	08 Mar 2011 09:45
URI:	http://shura.shu.ac.uk/id/eprint/3251

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