JONES, Scott, SINGH, Pallavi and DEAN, Dianne (2023). To bin or not to bin. Journal of Customer Behavior, 22 (1-2), 68-77.
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Official URL: https://www.ingentaconnect.com/content/westburn/jc...
Link to published version:: https://doi.org/10.1362/147539223X16838127399223
Abstract
We detail how we revised our recruitment strategies to reach communities of disadvantage. In the essay, we highlight the messiness of data collection which is often concealed in research methodologies.
Item Type: | Article |
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Uncontrolled Keywords: | 1505 Marketing; 3506 Marketing |
Identification Number: | https://doi.org/10.1362/147539223X16838127399223 |
Page Range: | 68-77 |
SWORD Depositor: | Symplectic Elements |
Depositing User: | Symplectic Elements |
Date Deposited: | 22 Aug 2023 10:03 |
Last Modified: | 02 Nov 2023 09:33 |
URI: | https://shura.shu.ac.uk/id/eprint/32290 |
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