Destination functional attributes and tourists’ revisit intention to Sri Lanka’s Pasikuda: a critical role of destination brand equity

TAJEDDINI, Kayhan and HILAL, Mohamed Ismail Mujahid (2019). Destination functional attributes and tourists’ revisit intention to Sri Lanka’s Pasikuda: a critical role of destination brand equity. In: TAJEDDINI, Kayhan, RATTEN, Vanessa and MERKEL, Thorsten, (eds.) Tourism, Hospitality and Digital Transformation: Strategic Management Aspects. Innovation and Technology Horizons . Routledge.

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Abstract

This book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively.

Item Type: Book Section
Uncontrolled Keywords: Business & Economics
SWORD Depositor: Symplectic Elements
Depositing User: Symplectic Elements
Date Deposited: 29 Nov 2019 12:06
Last Modified: 29 Nov 2019 12:15
URI: http://shura.shu.ac.uk/id/eprint/25430

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