Innovation in tourism destination marketing

TAJEDDINI, Kayhan and QUMSIEH-MUSSALAM, Gretel (2019). Innovation in tourism destination marketing. In: TAJEDDINI, Kayhan, RATTEN, Vanessa and MERKLE, Thorsten, (eds.) Tourism, Hospitality and Digital Transformation: Strategic Management Aspects. Innovation and Technology Horizons . Routledge.

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    This book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively.

    Item Type: Book Section
    Uncontrolled Keywords: Business & Economics
    SWORD Depositor: Symplectic Elements
    Depositing User: Symplectic Elements
    Date Deposited: 29 Nov 2019 11:52
    Last Modified: 18 Mar 2021 03:09

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