Lost in a sea of sameness : lack of differentiation dominates the telecommunications industry

DANHEISER, Stacey, KELLY, Simon and JOHNSTON, Paul (2018). Lost in a sea of sameness : lack of differentiation dominates the telecommunications industry. Project Report. Shake Marketing Group.

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    Abstract

    Based on our analysis of the websites and Twitter feeds of the top 30 global players in the telecom sector , telecommunications companies are hell bent on telling their customers they are no different from their competitors. Everyone is selling similar solutions that claim to improve the customer ’s business by the identical processes of : transformation, acceleration, growth, integration, scalability, security

    Item Type: Monograph (Project Report)
    Uncontrolled Keywords: differentiation; value proposition; customer value; business to business
    SWORD Depositor: Symplectic Elements
    Depositing User: Symplectic Elements
    Date Deposited: 13 Dec 2019 14:37
    Last Modified: 13 Dec 2019 14:45
    URI: http://shura.shu.ac.uk/id/eprint/25211

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