From Juventus FC, US Track and Field, AFC Ajax, AC Milan and FC Barcelona to Battling Several Years of 'Yeah, but No, but Yeah, But…': International Brand Positioning Challenges and Opportunities Facing Basic Net SpA with Kappa(R). Where's Tomorrowland-ing? (Teaching Note)

TAYLOR, Marc (2019). From Juventus FC, US Track and Field, AFC Ajax, AC Milan and FC Barcelona to Battling Several Years of 'Yeah, but No, but Yeah, But…': International Brand Positioning Challenges and Opportunities Facing Basic Net SpA with Kappa(R). Where's Tomorrowland-ing? (Teaching Note). www.thecasecentre.org.

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    Abstract

    Teaching note to support case

    Item Type: Other
    SWORD Depositor: Symplectic Elements
    Depositing User: Symplectic Elements
    Date Deposited: 20 Dec 2019 11:51
    Last Modified: 13 Mar 2020 14:00
    URI: http://shura.shu.ac.uk/id/eprint/24844

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