TAYLOR, Marc (2019). From Juventus FC, US Track and Field, AFC Ajax, AC Milan and FC Barcelona to Battling Several Years of 'Yeah, but No, but Yeah, But…': International Brand Positioning Challenges and Opportunities Facing Basic Net SpA with Kappa(R). Where's Tomorrowland-ing? (Teaching Note). www.thecasecentre.org.
Documents
24844:544549
PDF (Version query)
519-0067-8.pdf - Published Version
Restricted to Repository staff only
Available under License All rights reserved.
519-0067-8.pdf - Published Version
Restricted to Repository staff only
Available under License All rights reserved.
Download (386kB)
Abstract
Teaching note to support case
More Information
Share
Actions (login required)
![]() |
View Item |