Freedom through marketing is not double speak

HASEEB, Shabbir, HYMAN, Michael, DEAN, Dianne and DAHL, Stephan (2019). Freedom through marketing is not double speak. Journal of Business Ethics, 1-15.

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Official URL: https://link.springer.com/article/10.1007/s10551-0...
Link to published version:: https://doi.org/10.1007/s10551-019-04281-x

Abstract

The articles comprising this thematic symposium suggest options for exploring the nexus between freedom and unfreedom, as exemplified by the British abolitionists’ anti-slavery campaign and the paradox of freedom. Each article has implications for how these abolitionists achieved their goals, social activists’ efforts to secure reparations for slave ancestors, and modern slavery (e.g., human trafficking). We present the abolitionists’ undertaking as a marketing campaign, highlighting the role of instilling moral agency and indignation through rehumanizing the dehumanized. Despite this campaign’s eventual success, its post-emancipation phase illustrates a paradox of freedom. After introducing mystification as an explanation for the obscuring rhetoric used to conceal post-emancipation violations of freedom during the West’s colonial phase, we briefly discuss the appropriateness of reparations. Finally, we discuss the contributions made by the articles in this thematic symposium.

Item Type: Article
Uncontrolled Keywords: 1503 Business and Management; 2201 Applied Ethics; 1505 Marketing; Applied Ethics
Identification Number: https://doi.org/10.1007/s10551-019-04281-x
Page Range: 1-15
SWORD Depositor: Symplectic Elements
Depositing User: Symplectic Elements
Date Deposited: 29 May 2019 11:08
Last Modified: 22 Oct 2019 09:45
URI: http://shura.shu.ac.uk/id/eprint/24633

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