How Consumers Utilise Cultural and Culinary Capital Resources to Reconcile Discordant Food Retailer Brand Images

HIRST, Craig and BERESFORD, Paul (2019). How Consumers Utilise Cultural and Culinary Capital Resources to Reconcile Discordant Food Retailer Brand Images. In: 14th Global Branding Conference (Berlin), Berlin, Germany, 8-10 May 2019. (Unpublished)

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Hirst Beresford - Berlin Brand Paper - 15th Nov 2018.pdf - Accepted Version
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Official URL: http://gbc2019.berlin/
Item Type: Conference or Workshop Item (Paper)
SWORD Depositor: Symplectic Elements
Depositing User: Symplectic Elements
Date Deposited: 13 May 2019 15:53
Last Modified: 13 May 2019 16:00
URI: http://shura.shu.ac.uk/id/eprint/24489

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