Servitisation or Productisation? Two cases of service-based SMEs moving into manufacturing

MOUNTNEY, Sara (2018). Servitisation or Productisation? Two cases of service-based SMEs moving into manufacturing. In: BIGDELI, Ali, FRANDSEN, Thomas, RAJA, Jawwad and BAINES, Tim, (eds.) The Spring Servitization Conference 2018: Driving Competitiveness through Servitization. Frederiksberg, Denmark, Copenhagen Business School, CBS., 180-188.

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Abstract

Purpose: This paper presents a preliminary comparison of two service-based SMEs which moved into product development and manufacturing. The motivations, mechanisms, customer benefits and outcomes in adopting productisation, and the potential influence on servitisation, were investigated. Approach: Following a thematic analysis, nine themes for comparison were identified from two previous publications. These themes were then mapped to the four aims of the investigation. Findings: There were similarities in terms of the motivations for productisation and the mechanisms for acquiring manufacturing capability. However, the organisations have subsequently evolved in different ways. The findings highlight a positive impact on organisational innovation, but also indicate that the embodiment of customer value and the supply chain may limit potential servitisation. Originality/Value: Cases of service organisations manufacturing are not well known and are therefore an interesting counterpoint to the existing literature on servitisation.

Item Type: Book Section
Additional Information: No archiving policy
Uncontrolled Keywords: Productisation, servitisation, manufacturing, SMEs
Research Institute, Centre or Group - Does NOT include content added after October 2018: Materials and Engineering Research Institute > Engineering Research
Departments - Does NOT include content added after October 2018: Faculty of Science, Technology and Arts > Department of Engineering and Mathematics
Page Range: 180-188
Depositing User: Sara Mountney
Date Deposited: 02 Aug 2018 10:41
Last Modified: 18 Mar 2021 03:17
URI: http://shura.shu.ac.uk/id/eprint/21263

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