Servitisation or Productisation? Two cases of service-based SMEs moving into manufacturing

MOUNTNEY, Sara (2018). Servitisation or Productisation? Two cases of service-based SMEs moving into manufacturing. In: BIGDELI, Ali, FRANDSEN, Thomas, RAJA, Jawwad and BAINES, Tim, (eds.) Proceedings of the Spring Servitization Conference: Driving Competitiveness through Servitization. Birmingham, UK, Aston University, 180-188. (In Press)

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Purpose: This paper presents a preliminary comparison of two service-based SMEs which moved into product development and manufacturing. The motivations, mechanisms, customer benefits and outcomes in adopting productisation, and the potential influence on servitisation, were investigated. Approach: Following a thematic analysis, nine themes for comparison were identified from two previous publications. These themes were then mapped to the four aims of the investigation. Findings: There were similarities in terms of the motivations for productisation and the mechanisms for acquiring manufacturing capability. However, the organisations have subsequently evolved in different ways. The findings highlight a positive impact on organisational innovation, but also indicate that the embodiment of customer value and the supply chain may limit potential servitisation. Originality/Value: Cases of service organisations manufacturing are not well known and are therefore an interesting counterpoint to the existing literature on servitisation.

Item Type: Book Section
Uncontrolled Keywords: Productisation, servitisation, manufacturing, SMEs
Research Institute, Centre or Group - Does NOT include content added after October 2018: Materials and Engineering Research Institute > Engineering Research
Departments - Does NOT include content added after October 2018: Faculty of Science, Technology and Arts > Department of Engineering and Mathematics
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Depositing User: Sara Mountney
Date Deposited: 02 Aug 2018 10:41
Last Modified: 16 Nov 2018 14:14

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