The impact of political instability on tourism: case of Thailand

INGRAM, Hadyn, TABARI, Saloomeh and WATTHANAKHOMPRATHIP, Wanthanee (2013). The impact of political instability on tourism: case of Thailand. Worldwide hospitality and tourism themes, 5 (1), 92-103.

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Purpose–The purpose of this paper is to explore the relationship between political instability upon destination image and perception and tourism consumer behavior. Design/methodology/approach–The paper takes a case study approach and uses cross-sectional and qualitative methods to measure and contrast the perceptions of respondents who have and have not, visited Thailand. Findings–The study affirms the power of image as a subjectively-held, but important lever of consumer behavior. The findings reinforce the popularity of Thailand as a tourist destination, by both those who have and have not visited, and suggest that its image is a strong one. Practical implications–The paper concludes that destination managers need to work with governments to ensure political stability, which can lead to continued tourism revenues. Originality/value–The paper suggests that the effects of adverse publicity on political instability to tourism receipts may be temporary, providing a destination has a strong perceived image (such as Thailand) and the disruption does not last too long

Item Type: Article
Research Institute, Centre or Group: Sheffield Business School Research Institute > Service Sector Management
Departments: Sheffield Business School > Service Sector Management
Identification Number:
Depositing User: Saloomeh Tabari
Date Deposited: 05 Apr 2018 13:07
Last Modified: 05 Apr 2018 13:07

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