Eco-innovation: rethinking Future Business Products and Services

BEARD, Colin and HARTMANN, Rainer (1999). Eco-innovation: rethinking Future Business Products and Services. In: CHARTER, Martin and POLONSKY, Michael J., (eds.) Greener Marketing : a responsible approach to business, 2nd ed. Saltaire, Greenleaf Publishing, 143-163.

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IN ORDER TO FIND A SOLUTION, first we have to ‘see’ the problem, and a problem is clearly a market waiting for a solution. But what we ‘see’ and what we cannot ‘see’ determines the nature of the solution; this is important, as the environment is the biggest problem market looking for new innovative solutions (Beard 1996).

Item Type: Book Section
Research Institute, Centre or Group: Centre for Pedagogic Research and Innovation
Departments: Sheffield Business School > Service Sector Management
Depositing User: Colin Beard
Date Deposited: 25 Aug 2017 11:06
Last Modified: 25 Aug 2017 11:06

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