MOUNTNEY, Sara, ASTHANA, Abhishek, MOHAMMAD, Kashif and ALMOND, Mark (2015). Why would a service-based SME add manufacturing capability? In: 4th International Conference in Business Servitization (ICBS 2015), Universidad Rey Juan Carlos, Madrid, Spain., 19th - 20th November 2015.
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This is an exploratory case study of a service-based SME which has moved into the product development of integrated solutions by developing an in-house manufacturing capability. Semi-structured interviews were held with five representatives, which were thematically analysed. Three main themes – value, partners and innovation – emerged, highlighting the motivations for the transition and the mechanisms by which it was achieved. An interpretation of the case based on the definitions of productisation and servitisation was then discussed, highlighting their potential complementary roles as a further topic for research.
|Item Type:||Conference or Workshop Item (Paper)|
|Uncontrolled Keywords:||productisation, servitisation, service organisation, manufacturing|
|Research Institute, Centre or Group:||Materials and Engineering Research Institute > Polymers Nanocomposites and Modelling Research Centre > Materials and Fluid Flow Modelling Group|
|Depositing User:||Sara Mountney|
|Date Deposited:||11 Jan 2016 13:24|
|Last Modified:||20 Oct 2016 00:25|
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