Entitavity in concurrent sponsors and purchase intention : an empirical study within a sporting context

DICKENSON, Peter and SOUCHON, Anne (2015). Entitavity in concurrent sponsors and purchase intention : an empirical study within a sporting context. In: 18th World Marketing Congress, University of Bari Aldo Moro,, July 14-18, 2015. (In Press)

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    Item Type: Conference or Workshop Item (Paper)
    Research Institute, Centre or Group - Does NOT include content added after October 2018: Sport Industry Research Centre
    Depositing User: Peter Dickenson
    Date Deposited: 30 Jun 2015 10:47
    Last Modified: 30 Jun 2015 10:47
    URI: http://shura.shu.ac.uk/id/eprint/10715

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