Entitavity in concurrent sponsors and purchase intention : an empirical study within a sporting context

DICKENSON, Peter and SOUCHON, Anne (2015). Entitavity in concurrent sponsors and purchase intention : an empirical study within a sporting context. In: 18th World Marketing Congress, University of Bari Aldo Moro,, July 14-18, 2015. (In Press)

Full text not available from this repository.
Official URL: http://www.ams-web.org/events/event_details.asp?id...
Item Type: Conference or Workshop Item (Paper)
Research Institute, Centre or Group: Sport Industry Research Centre
Depositing User: Peter Dickenson
Date Deposited: 30 Jun 2015 10:47
Last Modified: 30 Jun 2015 10:47
URI: http://shura.shu.ac.uk/id/eprint/10715

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year

View more statistics