The attendee and the audience : a strategic approach

MOSS, Jonathan (2014). The attendee and the audience : a strategic approach. In: SHARPLES, Liz, CROWTHER, Philip, MAY, Daryl and OREFICE, Chiara, (eds.) Strategic Event Creation. Goodfellow, 65-81.

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    Item Type: Book Section
    Research Institute, Centre or Group - Does NOT include content added after October 2018: Sheffield Business School Research Institute > Service Sector Management
    Departments - Does NOT include content added after October 2018: Sheffield Business School > Department of Management
    Page Range: 65-81
    Depositing User: Jonathan Moss
    Date Deposited: 24 Jun 2015 11:13
    Last Modified: 06 Mar 2017 10:59
    URI: http://shura.shu.ac.uk/id/eprint/10366

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