Asserting the significance of the brand's symbolic elements in destination branding

KLADOU, Stella, RIGOPOULOU, Eirini, KAVARATZIS, Mihalis and SALONIKA, Eleftheria (2015). Asserting the significance of the brand's symbolic elements in destination branding. In: 6th Advances in Tourism Marketing (ATMC) Conference 2015, Joensuu, Finland, 8 - 10 September 2015. (Submitted)

Full text not available from this repository.
Official URL: http://www2.uef.fi/en/atmc2015
Item Type: Conference or Workshop Item (Paper)
Research Institute, Centre or Group: Sheffield Business School Research Institute > Service Sector Management
Depositing User: Stella Kladou
Date Deposited: 04 Jun 2015 13:35
Last Modified: 09 Jun 2016 14:37
URI: http://shura.shu.ac.uk/id/eprint/10074

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