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KLADOU, Stella, RIGOPOULOU, Eirini, KAVARATZIS, Mihalis and SALONIKA, Eleftheria (2015). Asserting the significance of the brand's symbolic elements in destination branding. In: 6th Advances in Tourism Marketing (ATMC) Conference 2015, Joensuu, Finland, 8 - 10 September 2015. (Submitted)
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Official URL: http://www2.uef.fi/en/atmc2015
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Research Institute, Centre or Group - Does NOT include content added after October 2018: | Sheffield Business School Research Institute > Service Sector Management |
| Departments - Does NOT include content added after October 2018: | Sheffield Business School > Department of Service Sector Management |
| Depositing User: | Stella Kladou |
| Date Deposited: | 04 Jun 2015 13:35 |
| Last Modified: | 18 Mar 2021 08:46 |
| URI: | https://shura.shu.ac.uk/id/eprint/10074 |
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