Asserting the significance of the brand's symbolic elements in destination branding

KLADOU, Stella, RIGOPOULOU, Eirini, KAVARATZIS, Mihalis and SALONIKA, Eleftheria (2015). Asserting the significance of the brand's symbolic elements in destination branding. In: 6th Advances in Tourism Marketing (ATMC) Conference 2015, Joensuu, Finland, 8 - 10 September 2015. (Submitted)

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Official URL: http://www2.uef.fi/en/atmc2015
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    Item Type: Conference or Workshop Item (Paper)
    Research Institute, Centre or Group - Does NOT include content added after October 2018: Sheffield Business School Research Institute > Service Sector Management
    Departments - Does NOT include content added after October 2018: Sheffield Business School > Department of Service Sector Management
    Depositing User: Stella Kladou
    Date Deposited: 04 Jun 2015 13:35
    Last Modified: 18 Oct 2018 14:42
    URI: http://shura.shu.ac.uk/id/eprint/10074

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