Assessing brand equity in the case of cultural destinations

KLADOU, Stella and KEHAGIAS, John (2013). Assessing brand equity in the case of cultural destinations. In: Sustainable Issues and Challenges in Tourism Conference.

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Item Type: Conference or Workshop Item (Paper)
Research Institute, Centre or Group: Sheffield Business School Research Institute > Service Sector Management
Depositing User: Stella Kladou
Date Deposited: 28 Jan 2016 16:23
Last Modified: 28 Jan 2016 16:23
URI: http://shura.shu.ac.uk/id/eprint/10068

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