Assessing brand equity in the case of cultural destinations

Tools

KLADOU, Stella and KEHAGIAS, John (2013). Assessing brand equity in the case of cultural destinations. In: Sustainable Issues and Challenges in Tourism Conference.

More Information
Research Institute, Centre or Group - Does NOT include content added after October 2018:
Sheffield Business School Research Institute > Service Sector Management
Departments - Does NOT include content added after October 2018:
Sheffield Business School > Department of Service Sector Management

Identifiers

ORCID:
https://orcid.org/0000-0002-4144-8667

Library

Item Type:
Conference or Workshop Item (Paper)
Depositing User:
Stella Kladou
Date Deposited:
28 Jan 2016 16:23
Last Modified:
18 Mar 2021 08:45
URI:
https://shura.shu.ac.uk/id/eprint/10068
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