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Group by: Creators | Date | Item Type | Full Text Status | No Grouping

Number of items: 14.

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BERESFORD, Paul and HIRST, Craig (2020). How consumers reconcile discordant food retailer brand images. Journal of Marketing Management, 1-21. [Article]

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CROWTHER, Philip and DONLAN, Leah (2011). Value-creation space : the role of events in a service-dominant marketing paradigm. Journal of Marketing Management, 27 (13-14), 1444-1463. [Article]

DEAN, Dianne (2005). Fear, Negative Campaigning and Loathing: The Case of the UK Election Campaign. Journal of Marketing Management, 21 (9-10), 1067-1078. [Article]

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DEAN, Dianne, KELLIE, Jean and MOULD, Pat (2014). From pushchairs to wheelchairs: understanding tensions in family decision making through the experiences of adult children caring for ageing parents. Journal of Marketing Management, 30 (15-16), 1703-1721. [Article]

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DEAN, Dianne, TREES, Rachel and SHABBIR, Haseeb (2020). Exploring the fruitful darkness of liminality: Informal caring for elderly family members and the impact on the self. Journal of Marketing Management. [Article]

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DUNN, Katherine and HARNESS, David (2019). Whose voice is heard? The influence of user-generated versus company-generated content on consumer scepticism towards CSR. Journal of Marketing Management. [Article]

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DUNN, Katie and HARNESS, David (2018). Communicating corporate social responsibility in a social world: The effects of company-generated and user-generated social media content on CSR attributions and scepticism. Journal of Marketing Management, 34 (17-18), 1503-1529. [Article]

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JONES, Scott, CRONIN, James and PIACENTINI, Maria G (2018). Mapping the extended frontiers of escapism: binge-watching and hyperdiegetic exploration. Journal of Marketing Management, 34 (5-6), 497-508. [Article]

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PICH, Christopher and DEAN, Dianne (2015). Political branding: sense of identity or identity crisis? An investigation of the transfer potential of the brand identity prism to the UK Conservative Party. Journal of Marketing Management, 31 (11-12), 1353-1378. [Article]

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SINGH, Pallavi, HENNINGER, Claudia E, OATES, Caroline J, NEWMAN, Nicki and ALEVIZOU, Panayiota J (2022). Children and young people: opportunities and tensions for sustainability marketing. Journal of Marketing Management, 38 (9-10), 831-843. [Article]

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SMITH MAGUIRE, Jennifer, WATSON, David J and LANG, John T (2017). The question of ‘alternatives’ within food and drink markets and marketing: introduction to the special issue. Journal of Marketing Management, 33 (7-8), 495-501. [Article]

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SUSILA, Ihwan, DEAN, Dianne and HARNESS, David (2015). Intergenerational spaces: citizens, political marketing and conceptualising trust in a transitional democracy. Journal of Marketing Management, 31 (9-10), 970-995. [Article]

TAJEDDINI, Kayhan and TRUEMAN, Myfanwy (2008). The potential for innovativeness: a tale of the Swiss watch industry. Journal of Marketing Management, 24 (1-2), 169-184. [Article]

TAJEDDINI, Kayhan, TRUEMAN, Myfanwy and LARSEN, Gretchen (2006). Examining the Effect of Market Orientation On Innovativeness. Journal of Marketing Management, 22 (5-6), 529-551. [Article]

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