Items where Author is "Thrassou, Alkis"
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Article
BROWN, David M, APOSTOLIDIS, Chrysostomos, DEY, Bidit Lal, SINGH, Pallavi, THRASSOU, Alkis, KRETSOS, Lefteris and BABU, Mujahid Mohiuddin
(2024).
Sustainability starts from within: A critical analysis of internal marketing in supporting sustainable value co-creation in B2B organisations.
Industrial Marketing Management, 117, 14-27.
[Article]