Items where SHU Author is "Souchon, Anne"
Number of items: 1.
DICKENSON, Peter and SOUCHON, Anne
(2015).
Entitavity in concurrent sponsors and purchase intention : an empirical study within a sporting context.
In: 18th World Marketing Congress, University of Bari Aldo Moro,, July 14-18, 2015.
(In Press)
[Conference or Workshop Item]