Items where Author is "Punjaisri, Khanyapuss"

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PICH, Christopher, DEAN, Dianne and PUNJAISRI, Khanyapuss (2016). Political brand identity: An examination of the complexities of Conservative brand and internal market engagement during the 2010 UK General Election campaign. Journal of Marketing Communications, 22 (1), 100-117. [Article]

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DEAN, Dianne, ARROYO-GAMEZ, Ramon E, PUNJAISRI, Khanyapuss and PICH, Christopher (2016). Internal brand co-creation: The experiential brand meaning cycle in higher education. Journal of business research, 69 (8), 3041-3048. [Article]

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