Items where Author is "Polyakova, Olga"

POLYAKOVA, Olga and ALEXANDRIS, Kostas (2023). Antecedents and outcomes of sponsorship in the context of Esports. In: LENG, Ho Keat and ZHANG, James, (eds.) Sports Sponsorship and Branding: Global Perspectives and Emerging Trends. World Association for Sports Management Series . London, Routledge, 56-74. [Book Section]

POLYAKOVA, Olga, KARAGIORGOS, Thomas, KONSTANTINIDIS, Konstantinos and ALEXANDRIS, Kostas (2023). Testing the influence of event quality on participants’ involvement in an international sport event: The case of Oceanman Open-Water Swimming Series [abstract only]. In: EASM 2023 Conference proceedings: book of abstracts. EASM, p. 260. [Book Section]

POLYAKOVA, Olga and ALEXANDRIS, Kostas (2023). Evaluation of consumer-focused outcomes in the context of esports sponsorship [abstract only]. In: Global and local perspectives of sport management : book of abstracts. Lithuanian Sports University. [Book Section]

POLYAKOVA, Olga, KARAGIORGOS, Thomas, KONSTANTINIDIS, Konstantinos, NTOVOLI, Apostolia and ALEXANDRIS, Kostas (2024). Can event service quality predict memorable tourism experience in a participatory recurring sport event? The case of Oceanman International. Event Management: an international journal. [Article]

BREESE, Richard, WAGNER, David, ISSA, Samah, POLYAKOVA, Olga, BARTUNEK, Jean, PELLEGRINI, Ekin, KHAPOVA, Svetlana and MILLER, Jeanette (2024). PDW Workshop: Maximizing the Impact of Professional Doctorates [Abstract only]. In: The 84th Annual Meeting of the Academy of Management, Chicago, Illinois, USA, 08-09 Aug 2024. The 84th Annual Meeting of the Academy of Management. (Unpublished) [Conference or Workshop Item]

POLYAKOVA, Olga, KARAGIORGOS, Thomas, ANAGNOSTOPOULOS, Christos and ALEXANDRIS, Kostas (2024). Testing the relationships among involvement, sponsorship perceived fit and intention to purchase sponsors’ products: The case of esports tournament viewers. International Journal of Sports Marketing and Sponsorship. [Article]

POLYAKOVA, Olga and ALEXANDRIS, Kostas (2022). Attitudes and intentions toward purchasing sponsors’ products among users with different involvement profiles: the case of esports. In: European Association of Sport Management, University of Innsbruck, SoWi Campus, Austria, 5 Sep 2022 - 8 Sep 2022. [Conference or Workshop Item]

POLYAKOVA, Olga and RAMCHANDANI, Girish (2020). Perceived service quality among regular users of gyms in public sports centres in the UK. Managing Sport and Leisure. [Article]

ERLIKH, V.V., KORABLEVA, Y.B., EPISHEV, V.V. and POLYAKOVA, Olga (2018). Effect of postural balance on changes in the electrocardiography parameters of wrestlers. Human Sport Medicine, 18 (S), 13-18. [Article]

POLYAKOVA, Olga and MIRZA, Mohammed (2015). Perceived service quality models: are they still relevant? The Marketing Review, 15 (1), 59-82. [Article]

POLYAKOVA, Olga and MIRZA, Mohammed T. (2016). Service quality models in the context of the fitness industry. Sport, Business and Management: An International Journal, 6 (3), 360-382. [Article]

FLINT, Stuart, PEAKE, Rebecca, PLUMLEY, Daniel James, POLYAKOVA, Olga, REALE, S., WILSON, Robert, CAPEHORN, M. and PHEONIX, F. (2015). The impact of athlete endorsement on estimates of nutritional content of food meals. Appetite, 87, p. 395. [Article]

FLINT, Stuart, PLUMLEY, Daniel James, PEAKE, Rebecca and POLYAKOVA, Olga (2014). Using sport as a tool to market unhealthy food. European Journal of Business and Social Sciences, 2 (12), 15-25. [Article]