Items where Author is "Pich, Christopher"

PICH, Christopher, ARMANSDOTTIR, Guja, DEAN, Dianne, SPRY, Louise and VAIN, Varsha (2019). Problematizing the presentation and reception of political brands: The strategic and operational nature of the political brand alignment model. European Journal of Marketing.

DEAN, Dianne, ARROYO-GAMEZ, Ramon E, PUNJAISRI, Khanyapuss and PICH, Christopher (2016). Internal brand co-creation: The experiential brand meaning cycle in higher education. Journal of business research, 69 (8), 3041-3048.

PICH, Christopher, DEAN, Dianne and PUNJAISRI, Khanyapuss (2016). Political brand identity: An examination of the complexities of Conservative brand and internal market engagement during the 2010 UK General Election campaign. Journal of Marketing Communications, 22 (1), 100-117.

PICH, Christopher, ARMANNSDOTTIR, Guja and DEAN, Dianne (2015). The Elicitation Capabilities of Qualitative Projective Techniques in Political Brand Image Research. International Journal of Market Research, 57 (3), 357-394.

DEAN, Dianne, CROFT, Robin and PICH, Christopher (2015). Toward a Conceptual Framework of Emotional Relationship Marketing: An Examination of Two UK Political Parties. Journal of Political Marketing, 14 (1-2), 19-34.

PICH, Christopher and DEAN, Dianne (2015). Political branding: sense of identity or identity crisis? An investigation of the transfer potential of the brand identity prism to the UK Conservative Party. Journal of Marketing Management, 31 (11-12), 1353-1378.

PICH, Christopher and DEAN, Dianne (2015). Qualitative projective techniques in political brand image research from the perspective of young adults. Qualitative Market Research: An International Journal, 18 (1), 115-144.