Items where SHU Author is "Midgley, Gerald"

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MIDGLEY, Gerald, NICHOLSON, John and BRENNAN, Ross (2016). Dealing with challenges to methodological pluralism : the paradigm problem, psychological resistance and cultural barriers. Industrial Marketing Management, 62, 150-159.

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NICHOLSON, John, BRENNAN, Ross and MIDGLEY, Gerald (2014). Gaining access to agency and structure in industrial marketing theory : a critical pluralist approach. Marketing Theory, 14 (4), 395-416.

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