Items where Author is "Liu, Hongfei"
Number of items: 1.
Article
AKTER, Shahriar,
MOHIUDDIN BABU, Mujahid,
HOSSAIN, Tasnim M Taufique,
DEY, Bidit Lal,
LIU, Hongfei and
SINGH, Pallavi
(2023).
Omnichannel management capabilities in international marketing: the effects of word of mouth on customer engagement and customer equity.
International Marketing Review.
[Article]
This list was generated on Sat Dec 21 14:33:16 2024 UTC.
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