Items where Author is "Liu, Hongfei"

AKTER, Shahriar, MOHIUDDIN BABU, Mujahid, HOSSAIN, Tasnim M Taufique, DEY, Bidit Lal, LIU, Hongfei and SINGH, Pallavi (2023). Omnichannel management capabilities in international marketing: the effects of word of mouth on customer engagement and customer equity. International Marketing Review.