Items where Author is "Larsen, Gretchen"

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MOORLOCK, Emily, DEKEL-DAKS, Ofer, STOKES, Peter and LARSEN, Gretchen (2023). Constructing Consumer-Masstige Brand Relationships in a Volatile Social Reality. Journal of Business Research, 155 (A): 113381.

TAJEDDINI, Kayhan, TRUEMAN, Myfanwy and LARSEN, Gretchen (2006). Examining the Effect of Market Orientation On Innovativeness. Journal of Marketing Management, 22 (5-6), 529-551.

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