Items where Author is "Koenig, Sarah P."
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Number of items: 1.
Conference or Workshop Item
KOENIG, Sarah P. and GILL, Jameson
(2015).
Investigating the uncertainty of new international ventures via micro marketing discourse research : a case of mixed e-commerce and physical channels.
In: EURAM 15, Warsaw, 16-20 June.
[Conference or Workshop Item]