Items where Author is "Kavaratzis, Mihalis"
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Conference or Workshop Item
KLADOU, Stella, RIGOPOULOU, Eirini, KAVARATZIS, Mihalis and SALONIKA, Eleftheria
(2015).
Asserting the significance of the brand's symbolic elements in destination branding.
In: 6th Advances in Tourism Marketing (ATMC) Conference 2015, Joensuu, Finland, 8 - 10 September 2015.
(Submitted)
[Conference or Workshop Item]